Dr’s Choice is private label that is trademarked to provide patients (consumers) with the best quality optical lenses with the very latest in lens technology at a $100 to $300 savings per pair than if the same lenses were sold with the brand name of Zeiss, Seiko, Essilor, Rodenstock or Nikon.

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The first digital lens design and manufacturing technology is in fact Seiko. This Japanese optical powerhouse was the first company to develop free form lenses, and it claims to still be the leader in digital lens technology. 

 

The truth about this digital lens technology is it has been in the marketplace for more than 7 years. In that time, all quality optical manufacturing company’s have developed some very good products. I have been using digital lenses from various suppliers with our patients for the past 7 years, and have worn them myself. I would not wear anything else. Dr’s Choice lenses are Seiko lenses made with Seiko lens blanks, using Seiko technology for grinding on the very latest digital lens generators.

 

The coatings are Seiko’s very best coatings. The lenses pass the most rigorous lens inspections. The only thing missing is paying the brand tax for the name Seiko, but the product is identical. By using a private label name, Dr’s Choice, our patients save significant dollars. Think of Dr’s Choice like President’s Choice in groceries. Very best quality but better pricing due to private label branding.